About us
Back to 2000s, my grandfather often took me to explore the bustling crystal markets of Donghai County, a small village renowned for its crystal production. I was fascinated watching him transform rough stones into exquisite art pieces. In this village, crystals weren't just stones; they were symbols of good luck, deeply rooted in our culture.
Our village thrived on crystal craftsmanship. Some mined, others ventured far to discover new mineral sources, and many were skilled artisans. Every Thursday, local craftsmen proudly displayed their handcrafted crystal art at the market, just a few miles away from the village.
However, as the digital age dawned, things began to change. The older generations, including my father, struggled to adapt to the new technologies and gradually shifted to other businesses. The once-thriving trade in our village was fading.
But I wasn't ready to let go. The art of crystal crafting was the soul of our community. Why couldn't I rejuvenate this tradition and bring it into the modern era? So, I set out to learn more, understanding the importance of branding in the process. That's when I established Apercevoir, a brand that symbolizes both legacy and innovation.
The name Apercevoir comes from an ancient Chinese poem, familiar to every household: 'In the crowd once and again, I looked for her in vain; when all at once I turned my head, I found her there where lantern light was dimly shed.' This poem perfectly encapsulates the essence of what I wanted my brand to represent. However, no single Chinese word captured its entirety. After extensive research, I stumbled upon the French word 'Apercevoir,' which beautifully conveyed the poem's sentiment—a testament to the underlying romanticism common to both cultures. It felt like finding a kindred spirit on the other side of the world.
Our village thrived on crystal craftsmanship. Some mined, others ventured far to discover new mineral sources, and many were skilled artisans. Every Thursday, local craftsmen proudly displayed their handcrafted crystal art at the market, just a few miles away from the village.
However, as the digital age dawned, things began to change. The older generations, including my father, struggled to adapt to the new technologies and gradually shifted to other businesses. The once-thriving trade in our village was fading.
But I wasn't ready to let go. The art of crystal crafting was the soul of our community. Why couldn't I rejuvenate this tradition and bring it into the modern era? So, I set out to learn more, understanding the importance of branding in the process. That's when I established Apercevoir, a brand that symbolizes both legacy and innovation.
The name Apercevoir comes from an ancient Chinese poem, familiar to every household: 'In the crowd once and again, I looked for her in vain; when all at once I turned my head, I found her there where lantern light was dimly shed.' This poem perfectly encapsulates the essence of what I wanted my brand to represent. However, no single Chinese word captured its entirety. After extensive research, I stumbled upon the French word 'Apercevoir,' which beautifully conveyed the poem's sentiment—a testament to the underlying romanticism common to both cultures. It felt like finding a kindred spirit on the other side of the world.